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Business Week recently reported that Facebook had rejected a 0 million buyout offer and was holding out for billion. When it comes to placing a valuation on the social network sites, Wharton marketing professor Leonard Lodish says traditional tools, such as the discounted present value of the profit stream, apply to these new Internet networks as much as they do to any other business.He recalls an argument he had with marketing students during the Internet boom of 2000 about Internet music seller CDNow.“Yahoo makes a lot of money selling ads on its sites. ” Nitin Gupta, an analyst with The Yankee Group in Boston, says My Space is rooted in linking emerging bands to new fans, which makes it a logical partner for a media company, such as News Corp.
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According to Com Score Media Metrix, My Space, with its 70 million users, ranks second behind Yahoo in pages viewed and time spent on the site.
Chris Hughes, a spokesperson for Facebook, says the company thinks of itself more as a directory grounded in real life rather than a social network creating connections between strangers.
“We model people’s real lives at their individual schools in a virtual space that enables them to exchange information about themselves.
We are not focused on meeting new people, dating or anything like that.
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“There is a fad or a fashion component to all these networks. The classic example, he suggests, is Friendster, which burst onto the Internet in 2003 and soon had 20 million visitors. Then, if another community shows up that has better functionality in some way, there can be a mass migration.” Wharton marketing professor Peter Fader agrees that social network sites are powerful, but mercurial, particularly since most are aimed at teenagers and young adults. Look how many of these have come along and how many were touted as the next big thing.Tags: Adult Dating, affair dating, sex dating